Coca-Cola has expanded its Glaceau vitaminwater brand with the launch of a new hydrating beverage called vitaminwater active in Canada. Credit: Coca-Cola Canada.

Coca-Cola has expanded its Glaceau vitaminwater brand with the launch of a new hydrating beverage called vitaminwater active in Canada.

Suitable for health and wellness-minded customers, Coca-Cola says vitaminwater active is produced with all-natural colours and flavours, as well as being sweetened using cane sugar.

The new beverage includes 10% coconut water, naturally-sourced electrolytes from sea salt, and three B vitamins and antioxidant vitamins C and E.

vitaminwater active will be available in three different flavours, including strawberry black cherry, orange mango and lemon lime.

“Many people know and love the Glaceau beverages, and the launch of vitaminwater active follows in the family tradition of delivering beverages with natural credentials and vitamins.”

Coca-Cola Canada marketing director Carolyn Harty said: “vitaminwater active is a truly innovative product offering for the Canadian market.

“Many people know and love the Glaceau beverages, and the launch of vitaminwater active follows in the family tradition of delivering beverages with natural credentials and vitamins that consistently knock the competition out of the park. A great new workout partner, vitaminwater active is for those who sweat, but not too seriously.”

Glaceau’s vitaminwater active will be offered in 450ml single bottles and available at major grocery, drug and convenience retailers across Canada.

Coca-Cola Canada operates in all ten of the country’s provinces. It offers a wide range of beverage brands that include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas.