French winery Les Vins Georges Duboeuf has expanded its US portfolio with the launch of four wines grown in Pays d’Oc, France.

The new wines are produced using chardonnay, pinot noir, merlot and cabernet sauvignon grapes, which are claimed to be grown in vineyards using sustainable farming practices.

Each bottle’s label will feature a different native French wildflower. The chardonnay label will show a Yellow Gentian flower, the pinot noir label will depict a Red Poppy, the merlot highlights a Cornflower, and the cabernet sauvignon will present a Scabiosa.

Les Vins Georges Duboeuf co-owner Franck Duboeuf said: “The growers we work within the Pays d’Oc region share our vision for sustainable winemaking, which includes such practices as incorporating revitalised plantings of wildflowers and grasses into their cover crops.

“The growers we work within the Pays d’Oc region share our vision for sustainable winemaking.”

“This attracts beneficial insects, birds, and animals that all contribute to a sustainable ecosystem. We applaud, and are happy to promote, the fruits of their efforts.”

The new wines grown in Pays d’Oc will be part of the Quintessential portfolio, which imports and markets Le Vins Georges Duboeuf in the US.

Les Vins Georges Duboeuf co-owner Dennis Kreps said: “Over the past few years, we’ve introduced many new consumers to the Georges Duboeuf wines. They are now familiar with the name and what it signifies: high-quality French wines at very affordable prices.

“We believe the new wildflower wines will engage the natural curiosity and adventurous palates of these customers.”

Each wine variant is available in a 750ml bottle and will be sold for a suggested retail price of $11.99.