E&J Gallo Winery has agreed to become the US importer for Gruppo Montenegro’s Italian spirits portfolio, which includes Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy.

Gallo Spirits marketing vice-president Britt West said: “We are excited to become the US partner for Gruppo Montenegro and look forward to adding their brands to our growing luxury spirits portfolio.

“Gallo remains strongly committed to competing in the luxury spirits space with brands of the highest quality and authenticity. We look forward to furthering mixologist and consumer awareness and understanding of this growing segment of spirits.”

Consumers in the US can currently purchase Select Aperitivo for $27.99 and Amaro Montenegro for $37.99.

“Gallo remains strongly committed to competing in the luxury spirits space with brands of the highest quality and authenticity.”

Founded in 1885, Gruppo Montenegro has been producing several beverages, which range in flavour from sweet and citrusy to bitter and herbaceous.

Gruppo Montenegro CEO Marco Ferrari said: “As a privately owned company, we are honoured to partner with the Gallo family and appreciate their commitment to compete in the luxury spirits business.

“With this partnership, we look forward to unleashing the full potential of our portfolio in the US.”

Given the current climate, how long do you anticipate it will take for the global economy to recover post COVID-19?

View Results

Loading ... Loading ...

Gruppo Montenegro will join Gallo’s US luxury spirits portfolio, which includes brands such as Diplomático Rum, Jura Single Malt Scotch, Argonaut Brandy, Germain-Robin Brandy as well as the portfolio of Dalmore Single Malt Scotch.

In July 2018, E&J Gallo Winery agreed to become the exclusive US importer for luxury rum brand Diplomático.