Food and drinks companies rank highly in Global RepTrak 100 list 2018

The food and beverage industry had the second highest number of companies ranked in the Reputation Institute’s (RI) Global RepTrak 100 list for 2018, after the consumer industry.

Every year, the RI measures the reputation of multinational companies with a presence in all 15 surveyed countries and brand familiarity with at least 40% of the general population. It then allocates companies a score between 0 and 100 known as the RepTrak Pulse. The data is based upon 230,000 individual ratings collected in the first quarter of the year.

The seven dimensions which determine a company’s reputation are products and services, innovation, workplace, governance, citizenship, leadership and performance. The 15 surveyed countries are the world’s largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, US and the UK.

Drinks companies, which ranked highly this year, include LVMH, Heineken, LavAzza, Carlsberg, Coca-Cola and Bacardi.

Louis Vuitton Moët Hennessy ranked top out of the drinks companies at 48 with 71.2 points. LavAzza was only one ranking behind with 71.1 points. Heineken was ranked 62 with a score of 70.1 and Carlsberg was ranked 93 with 67.3. Coca-Cola came in at 93 with 66.9 points.

Barcardi ranked at 89 with 67.7 points, which marked its sixth consecutive year on the Global RepTrak list.

Barcardi chief executive office Mahesh Madhavan said: “I am proud to lead this company and our talented teams, and it makes it even more rewarding to know that consumers recognise us as a good corporate citizen and a positive force within our communities.”

“To be ranked six years in a row is an honour and a reflection of not only our portfolio of premium spirits but especially our thousands of dedicated employees around the world who embody the entrepreneurial spirit and values of family-owned Bacardi.”