High Park Company develops and produces a portfolio of cannabis brands and products in Canada. Credit: Rick Proctor on Unsplash.

Fluent Beverage Company, a joint venture (JV) between AB InBev and Tilray, has announced plans to commercialise its non-alcoholic CBD-infused beverages in Canada.

Product launch is set for December upon its legalisation in the country.

The JV said it requires additional time to research beverages containing THC.

AB InBev’s will participate in the research through its subsidiary Labatt Breweries of Canada, while Tilray will participate through its Canadian subsidiary High Park Company.

High Park Company develops and produces a portfolio of socially responsible cannabis brands and products in Canada.

AB InBev veteran Jorn Socquet has been leading the JV company.

Socquet said: “Leading Fluent in my return to Canada has been very exciting. To be Fluent means to have mastery of a subject or skill.

“We have assembled a team with best-in-class expertise from the beverage and cannabis industries and together we are reaching higher for our consumers, with a shared commitment to setting the standard for product quality and responsible marketing.

“We look forward to building the future of CBD-infused beverages at Fluent.”

Last December, AB InBev and Tilray partnered to research non-alcoholic beverages containing THC and cannabidiol (CBD).

Both companies agreed to invest $50m each in this research project.

With the partnership confined to Canada, the two companies will decide the commercialisation of the beverages subsequently.