Fire Department unveils new look for Spirit Infused Coffee line

Veteran and firefighter owned Fire Department Coffee has unveiled a brand refresh for its signature Spirit Infused Coffee line, including bourbon, rum, tequila, and Irish whiskey.

The coffee company noted that its new coffee range packaging is ‘reflective of the vintage spirit labels’.

Fire Department Coffee chief marketing officer Brad Flaherty said: “The inspiration behind the brand refresh for Fire Department Coffee’s signature Spirit Infused Coffee was the coffee connoisseur, the consumer who appreciates high quality and hand craftsmanship.

“The vintage Maltese cross at the centre of the package is a representation of the hard work and dedication of firefighters from days past, and reflective of the same hard work and dedication that we put into making our great tasting coffee.”

In 2016, the company launched its spirit infused coffee collection.

The coffee maker uses a proprietary process to infuse the flavour and aroma of the spirits.

Fire Department Coffee owner Luke Schneider said: “Our signature Spirit Infused Coffee is different from anything else on the market. We’re proud to use the best spirits with the best coffee, and together they dance. The coffee takes the lead, and the spirit is subtle, not overpowering.

“Our new, elevated package design represents the distinctive taste true and pure to each spirit infused coffee in our line.”

The company also offers a wide variety of freshly roasted coffee, including The Original Medium Roast, Light Roast, Dark Roast, Donut Shop, Backdraft Espresso.