Tonics and mixers producer Fever-Tree has expanded its offerings portfolio with the Spring 2020 launch of Fever-Tree Sparkling Pink Grapefruit.

This is the company’s first mixer created specifically for the American consumer. It includes juice from handpicked Florida pink grapefruits.

Fever-Tree North America CEO Charles Gibb said: “Americans love grapefruit and with the huge growth of the premium tequila market, we felt that the time was right to create a delicious and refreshing Margarita alternative.

“With spring and summer, palates will migrate to refreshing mixed drinks, like the Paloma and every imaginable kind of Spritz. Fever-Tree Sparkling Pink Grapefruit offers an easy and immediate upgrade of this drinking occasion.”

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The company claims that Sparkling Pink Grapefruit is free from artificial colours or sweeteners and contains naturally sourced ingredients including fruit sugars, containing only 30 calories.

Available in 6.8oz bottles, Sparkling Pink Grapefruit can be purchased for $4.99 for a pack of four bottles.

Additionally, the product is available for purchase over the internet through Amazon, ReserveBar, Target, Total Wine, and grocers, such as Publix.

Going forward the company intends to roll out its product across bars, restaurants and hotels across the country.

The company’s USA marketing director Amanda Stackman said: “We created a perfectly balanced grapefruit mixer that showcases the incomparable taste and aroma of pink grapefruit.

“The underlying sweetness is offset by sharply tart and tangy notes, which are knitted together via a floral essence. It very much expands the range of occasions for Fever-Tree and delivers on our brand’s proposition, ‘If 3/4 of your drink is the mixer, mix with the best.'”

In June 2018, Fever-Tree assumed direct control of its US operations through its subsidiary Fever-Tree USA.

All aspects of the group’s North American business will now be managed by Fever-Tree USA, including importation, warehousing, distribution, marketing, sales and direct customer relationships.