Feckin Drinks has updated its portfolio with a rebrand of its Irish whiskey and the introduction of a vodka and gin. Credit: Pixabay.

Irish distillery Feckin Drinks has updated its portfolio with a rebrand of its Irish whiskey and the introduction of a vodka and gin.

The new range is called ‘Feckin Unbelievable’ and its packaging presents a new instalment of the story of Dr Cornelius Doorhinge from the University of Kircubbin as he travels the world in search of high-quality spirits.

The brand’s gin is lemon-infused, has a 40% alcohol by volume (ABV) and retails at £29.99 for 70cl. It has aromas of lemon, as well as juniper and lemon sherbet undertones. The distiller says there is a bitterness on the tongue as taste buds switch from lemon to coriander flavours.

Feckin Unbelievable Irish Vodka is clean and smooth, has a 37.5% ABV and also retails at £29.99 for 70cl.

Feckin says its whiskey is smooth and easy to drink with honey and fruit flavours accompanied by soft oak tones. It is also retailing at £29.99 for 70cl and has a 40% ABV.

Company spokesperson Anne-Marie Watson said: “The spirits business has become very crowded in recent years. The market is awash with premium craft brands with very clever but extremely serious branding. With Feckin we have sought to create something a little less highbrow and a lot more fun. And with quality Irish spirits in the bottle, it tastes as good as it looks.

“Feckin is a brand with a great sense of humour. It sets out to appeal to anyone who might be tiring of all the highfaluting talk around spirits these days, and gets back to basics with great tasting whiskey, gin and vodka with a splash of wisecrack thrown in for good measure.”

Watson explained the reasoning behind the brand’s name, saying: “Feckin is actually derived from the Irish verb ‘feck’, meaning to steal, throw or leave in a hurry.

“It is also the name of an old Irish saint. St Fechin founded several monasteries around Ireland in the 7th century. He had supernatural powers and healing abilities. But he wasn’t willing to use those gifts to save himself and he died from the yellow plague in 684AD.”