Luxco expands Ezra Brooks whiskey range with Ezra Brooks 99

US-based spirits company Luxco has expanded its Ezra Brooks whiskey range with the addition of Ezra Brooks 99.

The company said that its Ezra Brooks 99 is a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof.

Luxco’s latest addition is said to have been charcoal filtered to offer a smooth, mellow finish, and features spicy, ryed-bourbon-mash-bill taste, with an enhanced flavour profile delivered with higher alcohol by volume (ABV).

Lux Row Distillers master distiller John Rempe said: “With Ezra Brooks 99 our goal was to create a higher-proof bourbon without sacrificing the rich notes Ezra Brooks is known for.

“And we achieved that with 99. The result is a smooth, drinkable bourbon with hints of caramel, vanilla, chocolate and spice. We’re thrilled to introduce Ezra Brooks 99 to bourbon lovers everywhere.”

The new Ezra Brooks 99 will be available in distinctive packaging with a natural cork closure and ‘99’ proof callout on the label and deep ‘Lux Row Distillers’ embossing on the bottle’s shoulder.

The offering is available in a 750ml bottle.

Ezra Brooks brand manager Eric Winter said: “When you see Ezra Brooks 99, you’ll see an elegant, upscale bottle that stands out on the shelf.

“We believe the refined style and honest flavour of Ezra Brooks is amplified in Ezra Brooks 99, giving consumers of the brand even more to connect to.”

In April 2018, Luxco acquired a controlling stake in the Irish liqueur company Niche Drinks.

Financial details of the transaction remain undivulged.

Niche Drinks has been working with Luxco for several years producing Luxco’s Saint Brendan’s Irish Cream and collaborating on global brand The Quiet Man Irish whiskey.