Eastside Distilling is set to roll out its Redneck Riviera Whiskey to 521 Rite Aid stores. Credit: Adam Jaime on Unsplash.

Craft spirits producer Eastside Distilling is set to roll out its Redneck Riviera Whiskey to 521 Rite Aid stores across the US state of California.

Rite Aid has become the first drug store retailer to carry whiskey brand across its outlets in the US market.

Eastside Distilling president Robert Manfredonia said: “We are very excited to be able to offer the Rite Aid customers Redneck Riviera American Blended Whiskey, a small batch whiskey with vanilla honey smoothness and a subtle oak finish.

“We greatly appreciate Rite Aid’s commitment to Eastside Distilling and the Redneck Riviera Whiskey brand as they become the first distribution for the brand into the drug store segment which is usually reserved for fully mature bellwether brands.

“At just 24 months old now, this is a huge win for the Redneck Riviera Whiskey brand and Eastside Distilling.”

From May this year, Eastside Distilling’s Redneck Riviera Whiskey will be available at Rite Aid stores.

Eastside claims that all of its spirits are crafted from natural ingredients.

In May last year, Eastside Distilling expanded its Redneck Riviera Whiskey’s footprint across 856 Walmart locations in the US.

Eastside’s Redneck Riviera Whiskey were rolled out across Walmart stores in US locations that include California, Florida, Illinois, Louisiana, Michigan, Washington, Nebraska, Kentucky, Massachusetts, and New Mexico.