Budweiser partners Dwyane Wade to create zero alcohol beer

Anheuser-Busch (AB) InBev’s beer brand Budweiser has announced the launch of Budweiser Zero, the first zero alcohol beer from the brand, developed and co-founded by collaborating with NBA player, entrepreneur and advocate Dwyane Wade.

Budweiser Marketing vice-president Monica Rustgi said: “Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol-free beverages quickly rising in popularity.

“Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.”

Budweiser Zero is alcohol and sugar-free, containing only 50 calories and suitable for people who prefer reduced alcoholic beverages.

For this variant, Dwyane Wade helped in defining core attributes such as sleek packaging design.

Wade said: “Budweiser has been a great partner of mine over the past two years and this was a natural next step.

“I’m really excited to join Budweiser in bringing their first alcohol-free beer to life. With sports making a return, this is timely as Bud Zero is a game-changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game.”

With 0% alcohol by volume (ABV), Budweiser Zero will be available in a 12-pack 12oz cans and 16oz single cans initially.

In December, the company will roll out Budweiser Zero in six-pack 12oz bottles.

This April, Budweiser Brewing Group United Kingdom and Ireland (UK&I) expanded its portfolio with the addition of two new alcohol-free beers, Budweiser Zero and Stella Artois Alcohol-Free.

Stella Artois Alcohol-Free contains 60 calories per serving and has zero alcohol content, while Budweiser Zero contains zero alcohol, zero sugar and 46 calories.