Keurig Dr Pepper
DWA has signed a long-term master distribution agreement with Keurig Dr Pepper for its water brand. Credit: Steve Johnson on Unsplash.

Keurig Dr Pepper (KDP) has agreed to distribute Danone Waters of America’s (DWA) evian water brand across the US market.

As per a long-term master distribution agreement, KDP will sell, distribute and merchandise evian to grocery, convenience, drug and independent stores, as well as on e-commerce websites.

KDP’s chief commercial officer Derek Hopkins said: “We see evian as a global brand with tremendous growth potential in the US, and we are thrilled with the opportunity this new relationship provides to both companies.

"US consumers prefer the naturally occurring electrolytes and minerals from the brand’s unique source in the heart of the French Alps."

“KDP remains committed to our partnership model, with evian representing an important and unique addition to our portfolio.”

DWA anticipates that the agreement will further enhance evian’s footprint in the US. Its president and general manager Antoine Portmann said: “With the aim to accelerate growth in the US market, we are bringing on a distribution partner with the size and scale, sales capabilities and distribution coverage to match our ambition.

“This step change in evian’s distribution solidifies the company’s intention to accelerate growth by bringing the number one premium global natural spring water closer to the hands of US consumers who prefer naturally occurring electrolytes and minerals from the brand’s unique source in the heart of the French Alps.

“We are thrilled to embark on this journey and continue to make our iconic brand available to US consumers through the power of KDP’s distribution network.”