DRY Soda expands offering portfolio in US

DRY Soda Company, makers of non-alcoholic beverageDRY Botanical Bubbly, has debuted limited-edition 2020 Summer Celebration bottles in Pineapple and Watermelon flavours.

Featuring DRY’s new product name and look, the company explained that its 750ml shareable celebration bottles offer fresh zero-proof substitutes for rosé or sugary mixed drinks.

DRY Soda Company founder and CEO Sharelle Klaus said: “Summer is a time for celebration with friends and family, whether that’s at home creating memories or outside soaking up the sun.

“We’re excited to debut our limited-edition line of summery, zero-alcohol craft beverages that everyone can enjoy, with festive packaging inspired by the season.”

The company claims that its DRY Botanical Bubbly Pineapple Summer Celebration bottle offers a ripe and citrusy flavour, while its DRY Botanical Bubbly Watermelon Summer Celebration bottle provides refreshing and zest of melon.

Furthermore, both variants, produced with four ingredients, were created by drawing inspiration from real, juicy and vibrant flavours of watermelon and pineapple.

The company added that its Summer Celebration bottle flavours are Non-GMO Project Verified, as well as OU Kosher and free from caffeine, gluten and sodium, and contain only 45-70 calories per 12oz serving.

DRY’s Summer Celebration bottles is available through the summer at H-E-B, ALDI, BevMo! as well as the company’s new e-commerce site for a suggested retail price (SRP) of $5.99.

In June 2018, DRY Soda Company launched a line of sugar-free organic soft drinks under its DRY Zero Sugar brand, rolled out in Cola, Peach Tea, Mountain Berry and Island Fruit varieties.