US-based non-alcoholic beverages producer DRY Soda Company has reached a strategic investment and partnership with Texas-based Sans Bar.

Financial details of the investment are yet to be divulged by either company.

The investment made by the company is expected to support the operational and marketing development of Sans Bar.

DRY founder and CEO Sharelle Klaus said: “We could not be more excited to team up with Sans Bar to bring community events nationwide to people looking to socialise and experience nightlife without booze.

“As an active ally in the sober curious movement, I felt the synergy between our two companies from the beginning, and together we forged a relationship to help bring elegant, refreshing non-alcoholic libations to Sans Bar patrons.

“We are honoured to partner more closely with Sans Bar to help bring our collective mission to life. Together, we’ll help give people across the country the means to connect without alcohol and foster deeper relationships.”

Established in 2017, Sans Bar offers people a location that helps people connect and socialise without alcohol.

Under the partnership, DRY Soda will become the title sponsor of the Sans Bar x DRY 2020 National Pop Up Tour.

Sans Bar founder Chris Marshall said: “Technology can give us this false sense of being more connected, but more often than not we are feeling more distracted and isolated from our friends, family and even strangers.

“There’s a real demand for Sans Bar nationally, and we need both financial and organisational support to scale quickly while staying true to our style of upscale, intimate events.

“Our partnership with DRY will enable us to amplify what we’ve created in Austin and continue to share it with the world.”

Last June, DRY Soda Company has launched a line of sugar-free organic soft drinks under its DRY Zero Sugar brand.