US-based DRY Soda Company has launched a line of sugar-free organic soft drinks under its DRY Zero Sugar brand.

The new range will be available in Cola, Peach Tea, Mountain Berry and Island Fruit varieties.

DRY Zero Sugar Cola is a caffeinated organic beverage with a bold and spicy flavour, while DRY Zero Sugar Peach Tea contains organic black tea essence.

DRY Zero Sugar Island Fruit offers tropical fruit flavours and DRY Zero Sugar Mountain Berry is inspired by the berries that grow in Northwest US region.

“We’re really proud to be one of the first to create a line of sugar-free, US Department of Agriculture (USDA) approved organic sodas.”

The organic soft drinks are said to have been sweetened using stevia leaf extract.

DRY Soda founder and CEO Sharelle Klaus said: “People are really struggling with diet sodas because they’ve had to sacrifice on taste and ingredients for so long.

“We knew we could exceed expectations, so we focused on trend-leading, fun flavours and organic ingredients that actually taste great. We’re really proud to be one of the first to create a line of sugar-free, US Department of Agriculture (USDA) approved organic sodas that are a direct answer to consumers’ demands.”

The company claims that its new line-up of organic soft drinks is free from artificial sweeteners, added/artificial colours, sodium or gluten.

The DRY Zero Sugar range will be available in six-packs of 12oz cans across the US at Kroger stores, Target, HEB, Raley’s, Nugget Markets, Safeway’s PNW division, and Metropolitan Markets for a suggested retail price (SRP) of between $5.99 and $6.99.