low-alcohol range
The Dry Drinks Company rethinks drinking with launch of new alcohol-free drinks. Credit: PRNewsfoto/ The Dry Drinks Company.

The Dry Drinks Company has launched the first two products in its new low-alcohol range, which is designed to enter the UK non-alcoholic drinks and soft drinks markets.

The new low-alcohol range features 0.05% alcohol-by-volume (ABV) beverages smashed hops soft beer and smashed apple soft cider.

The Dry Drinks Company’s managing director Richard Clark said: “The UK consumer is drinking less alcohol but is increasingly active in the rapidly changing out-of-home channels.

“More balanced lifestyles and leisure time have seen a growing demand for premium non-alcoholic drinks for when drinking alcohol is not appropriate.

“Who would have imagined that in 2018 approximately 50% of consumers aged 18-45 would drink less than once a week?.”

‘To optimise in this significant market gap, The Dry Drinks Company has created products that bring together the fun, sociability and refreshment cues of soft drinks with the provenance / heritage of alcoholic equivalents. Who would have imagined that in 2018 approximately 50% of consumers aged 18-45 would drink less than once a week?”

The company claims that both the products are vegan-friendly and have been brewed using its own unique beer and cider recipes, featuring English hops, barley and apples.

The Dry Drinks company further added that its innovative technology captures aromas and flavours to give an authentic taste.

These products are already being listed in independent outlets and also trialled by various national pub and leisure chains.