US-based Dunn’s River Brands (DRB) has partnered with non-alcoholic beverages and snacks distributor Big Geyser.

Under the new partnership, Big Geyser has agreed to reintroduce DRB’s Sweet Leaf Tea brand to the New York market.

DRB’s CEO Bill Meissner said: “Big Geyser presents a tremendous opportunity for Sweet Leaf Tea.

“Our company is made up of seasoned veterans, which have all had great successes with former brands and this powerful distributor, and we could not be more psyched to debut Sweet Leaf’s updated look and new stock-keeping units (SKU) in New York along with this launch.”

“We could not be more psyched to debut Sweet Leaf’s updated look and new stock-keeping units (SKU) in New York along with this launch.”

DRB acquired the Sweet Leaf Tea brand from Nestlé Waters North America last year. The brand offers drinks produced using organic tea leaves and natural ingredients.

Sweet Leaf Tea products are currently distributed across the US and in select Northeast retail chains. Sweet Leaf Tea products will now be distributed in all five boroughs of New York City, as well as Westchester, Putnam, Nassau and Suffolk counties in partnership with Big Geyser.

Big Geyser COO Jerry Reda said: “We have known and worked with several members of the Dunn’s leadership team for many years.  I have great respect and admiration for the Fireman family for more than 35 years.

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“We have achieved many great accomplishments with Sweet Leaf’s management team on other brands. We could not be more excited to offer their Sweet Leaf Tea products through our distribution system. Their product line is a perfect complement to our already robust line-up of non-alcoholic beverages.

“They have a strong pipeline of innovation, which is currently lacking in the organic tea category. This, coupled with their creativity and supported with a high-quality product line with Fireman Capital’s deep financial resources, makes for a strong marriage for both companies.”