Dr Oetker to acquire online beverage delivery service provider flaschenpost

Germany-based Dr Oetker has announced its intent to acquire an online beverage delivery service provider flaschenpost.

Financial details of the deal have not been divulged.

Based in Münster, flaschenpost was established in 2016 and currently delivers beverages across 23 German cities.

flaschenpost has its own water and beer brands, which account for 15% of its sales. It employs around 7,000 people.

Completion of the deal is subject to approval from the antitrust authorities.

Through this deal, Dr August Oetker intends to enhance its online beverage delivery service Durstexpress, which belongs to Oetker unit  Radeberger Group.

Radeberger Group manages deliveries of Oetker’s beer and nonalcoholic beverages.

Durstexpress provides delivery service primarily from Berlin and the eastern provinces, while Münster-based flaschenpost provides from North Rhine-Westphalia.

Dr Oetker stated that the expanded company will be managed by a board, which includes members from flaschenpost board as well as the management of Durstexpress.

Going forward, the management board will report to a new supervisory board, which will be formed in the weeks to come.

Upon completion of the deal, the online beverage delivery service will be managed and developed from two central administrations in Berlin and Münster.

Oetker Group’s wine and spirits unit Henkell & Co Sektkellerei and Spanish cava producer Freixenet began to operate under a new name and logo from 1 January 2019 following their merger.