Diageo to open Roe & Co distillery in Ireland

Diageo is set to open its urban Roe & Co distillery in Dublin, Ireland.

With an annual production capacity of nearly 500,000l, the distillery will be able to distil 14,000l of whiskey in every run.

Roe & Co global brand director Gráinne Wafer said: “Our master blender Caroline Martin began the journey of reimagining Irish whiskey, but we didn’t stop the reinvention there.

“We are launching a state-of-the-art distillery and experience like no other, led by our extremely talented distiller, Lora Hemy.

“This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal with our remarkable distillery and whiskey, focusing on the five pillars of flavour.”

In 2015, Diageo exited Irish whiskey segment by selling Bushmills to Jose Cuervo. In 2017, the company re-entered the segment with the launch of blended Irish whiskey, Roe & Co. It also announced an investment of €25m for its Roe & Co distillery at a site in St. James’s Gate, which was once a power station.

Roe & Co is made from some of the finest, hand-selected stocks of Irish malt and grain whiskies, which are aged in bourbon casks.

Beginning 21 June, the company will allow visitors inside the Roe & Co facility to see malt whiskey distilling operations from an elevated glass walkway.

During the tour, visitors will learn about the history of George Roe, as well as explore the manufacturing process of Roe & Co.