Dewar’s has launched the Double Double Scotch whisky series in the US and Canada.

Crafted using a four-step ageing process, the beverage has been launched to strengthen Dewar’s position in the global travel retail segment.

The series comprises Double Double 21-year old, which was finished in Oloroso sherry casks and delivers a fruity cinnamon fragrance and a smooth finish.

Second in the series is the Double Double 27-year-old blend, which is finished in Palo Cortado sherry casks and delivers a floral aroma with honeyed fruit and spice.

The last offering in the collection is Double Double 32-year-old, which is finished in Pedro Ximenez sherry casks and brings treacle scents with a hint of smokiness and a smooth finish.

“Dewar’s is reinvigorating the category with new innovations like Dewar’s Double Double that nods to the pioneering spirit of the brand’s founder.”

Dewar’s master blender Stephanie Macleod said: “Three things are fundamental to Dewar’s premium range: age statements, double ageing and the pursuit of smoothness.

“Drawing inspiration from the archives of our first Master Blender, AJ Cameron, we devised a unique four-stage ageing process that harnesses these three fundamentals, resulting in an exceptionally smooth range of whiskies where each blend has its own unique flavour profile.”

Double Double’s release will be available in both 375ml and 500ml bottles.

To celebrate the launch, Dewar’s approached actress Tuppence Middleton to create a short film inspired by the number four, which reflects the whisky’s four-stage ageing process.

Dewar’s global brand director Zeenah Vilcassim said: “While Scotch has sometimes been perceived as traditional and conservative, Dewar’s is reinvigorating the category with new innovations like Dewar’s Double Double that nods to the pioneering spirit of the brand’s founder, Tommy Dewar.

“And with consumers thirsty for deeper storytelling, our short film FOUR, a first for Dewar’s, not only demonstrates the brand’s timelessness within the whisky category, but cleverly captures its more premium side.”