Deutsch Family Wine & Spirits has signed a new five-year brokerage agreement with Breakthru Beverage in Pennsylvania, US.

Prior to this partnership, Deutsch Family had collaborated with Majestic Wine & Spirits in Pennsylvania for more than three decades.

The new partnership comes after Breakthru announced that it has acquired Majestic and intends to fully integrate the company into its Pennsylvania operations.

Deutsch Family’s new agreement will be in addition to the existing agreements that are already in place with Breakthru for Washington DC, Delaware, Maryland and portions of Virginia.

The new agreement will be effective after completion of Majestic acquisition.

Deutsch Family Wine & Spirits CEO Peter Deutsch said: “As a family-owned business, we prefer to partner with other high-performing family-owned businesses who share our values and commitment to building consumer-driven brands for the long-term.

“We are excited to partner with Breakthru in Pennsylvania and leverage our mutual strengths to deliver the kind of excellent results we have enjoyed with Breakthru in the other markets where we’re partnered.”

“We are excited to partner with Breakthru in Pennsylvania and leverage our mutual strengths to deliver the kind of excellent results we have enjoyed with Breakthru in the other markets where we’re partnered.”

Under the new partnership, Breakthru will continue to focus on Deutsch Family’s portfolio of wine and spirits brands, including yellow tail and Redemption Whiskey.

Breakthru Beverage Group president and CEO Greg Baird said: “We are thrilled to add Pennsylvania to what is already a strong and successful relationship with Deutsch Family and we look forward to advancing the growth of their impressive collection of wines and spirits brands in Pennsylvania.

“We are constantly evaluating strategic partnerships that will help grow our business and expand our presence in the market.

“Aligning ourselves with like-minded partners such as Majestic Wine and Spirits and Deutsch Family Wine & Spirits helps us achieve these goals and pave the way the way for continued growth and success.”