Danone Waters of America has reached a deal to distribute, sell and merchandise Italian sparkling natural mineral water Ferrarelle throughout the US market.

Under the agreement, the company will begin distributing the Italian mineral water brand from January.

Danone Waters of America CEO Henri de l’Epine said: “Ferrarelle is a global brand with great potential in the US market that complements our current portfolio of brands we distribute, including Evian natural spring water and Volvic natural spring water.

“With its unique and delicate balance of bubbles, Ferrarelle is premium water offering that pairs perfectly with Evian’s unique taste.”

Ferrarelle claims that its sparkling natural mineral water comes from the water flows of volcanic origin in the territory of Riardo in the south of Italy, adding that it also contains natural minerals such as calcium and bicarbonates.

Danone Waters of America will focus on Ferrarelle brand building activities in the US market and include Ferrarelle glass formats via on-premise channels.

Ferrarelle sparkling natural mineral water will be available in 25.4fl oz and 11.6fl oz through on-premise channels.

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The Italian sparkling natural mineral water brand is expected to complement Danone Waters of America’s portfolio, which includes Evian natural spring water and Volvic natural spring water.

In March 2017, Danone Waters of America’s water brand Evian launched a 750ml sports cap in the US, sourced from the heart of the Alps.