Pacer Low Proof Seltzer starts second round of testing

Craft Brew Alliance’s (CBA) pH Experiment is set to launch a second round of product testing for a line of low-alcohol, low-calorie carbonated waters.

Called Pacer Low Proof Seltzer, the range is expected to be released in the US from July this year. It will feature Blood Orange, Meyer Lemon & Lavender, and Melon & Mint flavours.

Created by pH Experiment Innovation Brewmaster Thomas Bleigh, the new beverages are gluten-free, have 2% alcohol-by-volume (ABV), and contain less than 50 calories and 1g of sugar per can.

pH Experiment general manager Karmen Olson said: “We already knew moderation was becoming more important to drinkers. What we understood more fully after last year’s research was that moderation means different things to different people on different occasions

“We heard from many drinkers who said they wanted something that would help them pace themselves to stay in control.

“With seltzers growing triple digits but available only in non-alcohol or 5% ABV, we saw an opportunity to create a low-proof offering that would allow drinkers to moderate at their own pace.”

Pacer Low Proof Seltzer will be available in a two-can package, a 12-can variety pack and a six-pack of just Blood Orange flavour.

Last month, CBA launched its pH experiment business unit to anticipate trends in the drinks market and develop products to meet demand. The unit focuses on creating, incubating and accelerating new products and experiences.

It is expected to expand CBA’s test-and-learn platform and distribution capabilities, as well as provide consumer research insights in select markets across the country.