Coca-Cola has expanded its product line-up with the introduction of two new peach and raspberry flavoured beverages.

Available in 12oz single glass bottles or in four-packs, the beverages are found in retail stores, local restaurants and bars in the US.

The new initiative is part of the company’s strategy to capitalise on growing demand for craft sodas.

“Specialty sodas are particularly appealing to people who enjoy discovering crafted flavours.”

Coca-Cola’s research and development (R&D) team has worked with nearly 9,500 consumers and discovered more than 30 flavour options.

Coca-Cola innovation senior brand manager Lillian Norton said: “Specialty sodas are particularly appealing to people who enjoy discovering crafted flavours and who have a desire to try curated food and beverage experiences.

“We see an opportunity to make more of a full portfolio play in this space with these new locally inspired flavours.”

The brand is partnering with artists in Georgia and California to promote new products.

Norton further added: “The logos and imagery are printed directly on the glass bottles versus a label, the four-pack carrier is designed in an artful, understated way, and the on-pack copy shares the story behind these beverages.”

A study conducted by Coca-Cola on consumers revealed that two in three non-Coke drinkers that tried the new sodas said they would purchase them.