Coca-Cola to roll out Topo Chico Hard Seltzer in Mexico and Brazil

Global beverage manufacturer Coca-Cola is launching its new beverage, Topo Chico Hard Seltzer, in Mexico and Brazil.

Developed by a cross-functional agile team of leaders from across the globe, Topo Chico Hard Seltzer contains 4.7% alcohol by volume (ABV) and 100 calories.

The company will begin distribution of Topo Chico this month.

The Coca-Cola Company strategic platforms executive vice-president Khalil Younes said: “This is a great opportunity to enter the fast-growing hard seltzer category with a strong brand that features natural, great-tasting flavours.

“This is a natural evolution of the beloved Topo Chico brand, which is a favourite with bartenders and at-home mixologists.

“We want to move with speed and flexibility to deliver what we believe is a solid consumer and customer proposition.”

Topo Chico will be available in Mexico City, Puebla, Acapulco, Tijuana, Guadalajara and Monterrey, Rio De Janiero and São Paulo.

The product will come in three gluten-free flavours, Tangy Lemon Lime, Strawberry Guava and Pineapple Twist. It will be available in sleek aluminium cans.

With the launch of Topo Chico Hard Seltzer, Coca Cola once again forayed into the alcoholic beverages segment.

The drink will join Japan’s Lemon-Do, an authentically crafted, sour lemon drink in the chu-hi category.

Younes added: “Topo Chico Hard Seltzer will appeal to drinkers who are looking for a refreshing, lighter alternative to other higher-calorie, higher-sugar alcoholic beverages. Most hard seltzer fans are migrating from beer, so this growth will be incremental to our business.”

The company added that it will launch a digital-driven marketing campaign to support the brand’s initial rollout.