Rani Float, a juice drink with real fruit pieces. Credit: Coca-Cola India.

Coca-Cola India has expanded its product portfolio with the launch of Rani Float fruit drink.

Rani Float has been produced with Indian fruits, offering a blend of fruit juice and real fruit pieces, specially designed for those seeking a unique fruit snacking experience.

Coca-Cola India and South-West Asia president Krishnakumar said: “We’re excited to bring Rani Float to India, the latest example of Coca-Cola’s strategy to offer more choices to consumers and catering to their diverse tastes and preferences across beverage categories.

“Rani float is a convenient on-the-go snack that comes with a differentiated proposition, fruit drink with real fruit pieces. We are even more excited that we locally source fruits for Rani Float that is in line with our commitments towards the Fruit Circular Economy. We will continue to enhance the portfolio of innovative fruit-based beverages.”

Rani Float will be available in two different flavours, Peach and Strawberry-Banana, in 180ml cans.

Rani Float was launched in 1982 in Saudi Arabia by Aujan Industries. In 2011, the company partnered with beverage giant Coca-Cola to form a joint venture company, Rani Refreshments, owner of the Rani brand.

Rani Refreshments chairman Abdulla Aujan said: “After many months of preparation, Coca-Cola India, together with its manufacturing and distribution partners, have launched Rani Float and we are now ready to make India a major global market for the Rani brand.

“Given the size of the market and the huge growth potential, I am confident that our new partnership will enable Rani to live up to its name as the Queen of juices in India.”

The launch of the fruit-based drink is part of Coca-Cola’s initiative to strengthen its focus on the Fruit Circular Economy, combining farm supply with consumer needs.

Rani Float has been distributed in cities across India including Bengaluru, Mumbai, Pune, Delhi NCR and Chennai.