Global beverage company Coca-Cola has signed a five-year agreement with tech giant Microsoft to standardise its business operations on the tech company’s cloud platforms.

Through this initiative, the beverage company intends to create a new digital experience and enhance the way it engages with employees and customers.

The Coca-Cola Company chief information and integrated services officer Barry Simpson said: “At The Coca-Cola Company, innovation and growth are key pillars of our business.

“This partnership with Microsoft allows us to really step change our employee experience through replacing previously disparate and fragmented systems. These platforms allow us to deliver relevant, personalized experiences as we network our organisation.”

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Under the agreement, Coca-Cola will make use of Microsoft Azure, Dynamics 365 and Microsoft 365 to gain insights from data across the enterprise, as well as a 360-degree view of the business.

Once deployed, the technology’s artificial intelligence (AI)-driven insights, as well as real-time dashboards, will enable Coca-Cola call centre managers to track and monitor performance metrics for overall employee satisfaction scores.

Amid the Covid-19 outbreak, Coca-Cola intends to use Microsoft’s technologies to support the increased demand of a largely remote workforce.

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Microsoft Worldwide Commercial Business executive vice-president Judson Althoff said: “Coca-Cola is a pioneer and forward-thinking leader in its industry.

“Today, the company is taking its digital innovation a step further, leveraging Dynamics 365, Microsoft 365 and Azure to better connect people and opportunities through breakthrough productivity and powerful information management that will drive continued business success over the next decade.”

In February, Coca-Cola expanded its Sprite portfolio with two ginger varieties.