Coca-Cola unveiled plans to invest €1bn in France over the next five years. Credit: Jordan Whitfield on Unsplash.

Global beverage company Coca-Cola has unveiled plans to invest €1bn in France over the next five years.

Coca-Cola chairman and CEO James Quincey share the plans at the Choose France Summit.

The company will invest along with its bottling partner Coca-Cola European Partners (CCEP).

The latest investment is part of the company’s long-term commitment to France, where the Coca-Cola Company has been offering its food and beverage products for the last 100 years.

Quincey said: “Coca-Cola has been part of France for a century, and our presence today includes more than 2,800 people who work for Coca-Cola in France, plus many more across our entire value chain.

“Today’s announcement shows continued commitment to France, helping to build the French economy and contributing to sustainable French communities for years to come.”

With this investment, CCEP and Coca Cola Company intend to launch new products in the French market, as well as enhance bottling capacity and upgrading CCEP’s manufacturing plants.

CCEP is said to have reserved €500m to strengthen its production and distribution network in France.

The company notes that it will continue its investments in the manufacturing network to adapt to changing consumer preferences and fast-track its transition to a circular economy.

CCEP will be investing in its Socx (Dunkerque) facility to install the aseptic bottling line later this year to increase its production of Fuze Tea, its ready-to-drink (RTD) tea brand launched in 2018.

Additionally, CCEP intends to invest in new cooling equipment for its customers.

Furthermore, Coca-Cola will invest €500m in France to support the development of its existing brands, as well as introduce new products in the market.

Last February, CCEP announced plans to invest over €500m ($567m) to improve its customer service.