Coca-Cola
New smartwater sparkling range includes strawberry blood orange, fuji apple pear and raspberry rose. Credit: The Coca-Cola Company.

Beverage company Coca-Cola has expanded its Smartwater brand portfolio with the addition of three new sparkling flavours in the US market.

The new sparkling range includes strawberry blood orange, fuji apple pear and raspberry rose.

smartwater brand manager Lauren Freedman said: “Fans, especially millennials, expect smartwater to be creative, so we knew we needed combinations that would be unique and differentiated, yet approachable.

“We started with more than 20 options and are extremely proud of these three delicious flavours debuting this week.”

The new range will initially be available in 500ml bottles and six-packs in Boston, Chicago, Los Angeles, Miami, New York City, Philadelphia and San Francisco.

“We see an opportunity for the brand to be part of more moments and occasions throughout the day.”

Consumers can also purchase the new smartwater sparkling range online.

The company noted that the demand for sparkling water is increasing in the US market and flavours registered for 89% of revenue growth in Coca-Cola North America’s sparkling water portfolio, which includes DASANI Sparkling and Topo Chico.

Smartwater group director Shannon Richmond said: “Now is the right time for Smartwater to tap into this fast-growing category. We see an opportunity for the brand to be part of more moments and occasions throughout the day.

“For all-day hydration, there’s smartwater (still). For meals and entertaining, we have smartwater sparkling and now these exciting new flavours.

“And for those looking for an active hydration or wellbeing boost, the new smartwater alkaline (ionised for a 9+ pH) and smartwater antioxidant (infused with selenium) provide great options.”

The company also plans to roll out smartwater alkaline and smartwater antioxidant products across the country, after a limited release in the West Coast last year.