Coca-Cola Beverages Africa (CCBA) has signed an enterprise software agreement with Demand Driven Technologies (DD Tech).

As part of the agreement, DD Tech will be installing its Demand-Driven Material Requirements Planning (DDMRP) compliant supply chain technology Replenishment+ across CCBA’s 26 manufacturing facilities and 20 distribution centres across ten countries in sub-Saharan Africa.

Demand Driven Technologies CEO Erik Bush said: “We’re delighted to be working with CCBA who have selected Replenishment+ to support their Demand Driven MRP roll-out across a network of manufacturing and distribution facilities in Africa.”

“CCBA who have selected Replenishment+ to support their Demand Driven MRP roll-out across a network of manufacturing and distribution facilities.”

DD Tech claims that its technology has been designed to improve the materials planning process, focusing on consumption-based planning methods to enhance service levels and reduce inventory, rather than a forecasting method.

The solution has been developed to automatically identify strategic inventory positions in the supply chain. It is capable of aligning inventory to market demand and compressing lead times.

CCBA Group Demand and Supply Planning Specialist Barry Anderson said: “Demand Driven Technologies provide us with a comprehensive range of solutions to address our supply chain requirements.

“They’ve also demonstrated a clear understanding of how to support clients in the African market. We look forward to their ongoing contribution to this strategic initiative.”

CCBA was established through a combination of African, non-alcoholic, ready-to-drink bottling interests of SABMiller, The Coca-Cola Company and Gutsche Family Investments.