Coca-Cola Amatil expands supply agreement for Caffitaly’s coffee capsule system

Coca-Cola Amatil has extended a master supply agreement to sell and distribute Caffitaly’s machine and coffee capsule system in Australia.

The extension is part of Coca-Cola Amatil’s international coffee strategy, which aims for long-term growth of the company’s alcohol and coffee division.

Coca-Cola Amatil’s international coffee business head Craig Fishburn said: “The popularity of the in-home coffee experience has risen dramatically over the past ten years, driving an exponential rise in coffee machine ownership.

“The Caffitaly system is a well-established player in the home coffee capsule market, which is in significant growth in Australia.

“The partnership with Grinders Coffee, a respected café-quality coffee brand, will accelerate future growth through a new range of machines and Grinders-branded capsules.”

In December last year, the two companies signed their first master supply agreement, which enabled Coca-Cola Amatil to introduce Caffitaly’s products in the Indonesian coffee market.

The agreement provided the company with a new platform to expand its Grinders Coffee brand in Indonesia.

Coca-Cola Amatil is currently working with Caffitaly and customers to ensure that existing machines and capsules are successfully transitioned over to Amatil.

Established in 2004 in Gaggio Montano, Caffitaly has three Italy-based production factories and logistic hubs in Bologna, Milan and Bergamo.

The company’s combined machine capsules systems are present in more than 70 countries worldwide.

Coca-Cola Amatil partners with key suppliers to manufacture, package, sell and distribute the products to more than 950,000 customers, which sell its products to consumers in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa.