Coca-Cola Australia president Vamsi Mohan (left), and Organic & Raw co-founder and CEO Anthony Crabb. Credit: The Coca-Cola Company.

Global beverage firm Coca-Cola has acquired kombucha maker Organic & Raw Trading,  which produces the MOJO brand of naturally fermented, live cultured, organic drinks.

Made from naturally fermented tea, MOJO Kombucha is retailed across Australia.

Coca-Cola Australia’s president Vamsi Mohan said: “In just over eight years, Organic & Raw Trading has gone from selling MOJO at a local farmers’ markets to producing one of Australia’s leading organic kombucha brands.

“Our goal is to bring MOJO to more Australians by making it available in more places across the country. Consumers will be able to see the same great MOJO products on more store shelves. This is another important step in our company’s ongoing work to offer beverages for all occasions, which continues our evolution as a total beverage company.”

“When we started out, we couldn’t have imagined the incredible growth and consumer demand we see today.”

Coca-Cola Australia currently manages more than 165 products and 25 brands across Australia. The addition of MOJO kombucha is said to fit well with the growing popularity of organic, probiotic drinks.

This is the first time Coca-Cola has acquired full ownership of a brand in the fast-growing Kombucha beverage category.

MOJO’s products are currently sold at 4,000 outlets nationwide, including local health food stores, organic markets and organic cafés, restaurants and supermarkets such as Aldi, Costco, Foodland, IGA and Woolworths.

Organic & Raw co-founder and CEO Anthony Crabb said: “When we started out, we couldn’t have imagined the incredible growth and consumer demand we see today.

“As we continued to innovate, we soon realised that for us to take the business to the next level and provide probiotic beverages to even more people, we needed to find the right strategic partner. We found this partner in Coca-Cola.”