China International Marine Containers (CIMC) Enric Holdings has expanded its presence in the North American market with the acquisition of Canadian brewing machine maker Diversified Metal Engineering (DME).

The deal was executed through CIMC Enric’s Dutch subsidiary CIMC Enric Tank & Process (CETP).

The general manager and executive director of CIMC Enric Leo Yang said: “In developed markets such as Europe and the US, the beer making industry has entered a mature phase.

“Traditional mass-produced beer cannot meet consumers’ demand for customised craft beer and that with lower-alcohol content. Against the backdrop, craft beer has become a new trend of consumption in those areas.

“Based on extensive market research, we believe there is huge potential in the business and, therefore, we have been tracking beer equipment industry actively in recent years.”

“Traditional mass-produced beer cannot meet consumers’ demand for customised craft beer and that with lower-alcohol content.”

CIMC Enric claims that DME’s craft beer business matches the company’s strategic vision. Its acquisition is reported to be CIMC Enric’s fourth in the global food and beverage machinery industry.

CIMC Enric’s previous acquisitions include stainless-steel tanks maker Holvrieka, German brewery equipment manufacturer Zimann and British beer machinery company Briggs.

Do you see impact on recruitment in your company due to COVID-19 pandemic?

View Results

Loading ... Loading ...

The latest acquisition is expected to help CIMC Enric become one of the leading equipment and engineering service providers in the craft beer business.

Yang added: “With consumption upgrade in China, Chinese people are now pursuing high-quality life and their demand for craft beer is growing. The rapid increase in the number of returnees has also driven the trend.”

In order to better explore the Chinese market, DME will establish its Asia sales office in Shanghai, as well as set up production lines in CIMC Enric’s factory in Nantong, China’s eastern Jiangsu province.

CIMC is a Chinese transportation equipment solution provider.