CCA Australia
Consumers in Australia and New Zealand can pay using cryptocurrency across CCA’s vending network. Credit: Kimiya Oveisi on Unsplash.

Coca-Cola Amatil (CCA) has teamed up with digital asset integrator Centrapay to allow its vending machines to accept bitcoin payments.

Under the agreement, consumers will have the option to pay using cryptocurrency across Amatil’s vending network in Australia and New Zealand (NZ).

Centrapay CEO Jerome Faury said: “We have solved both these issues. Centrapay is pioneering the way to enable this new internet of value and bring its benefits to both consumers and merchants.

“And it comes with the added benefit of reducing physical contact and addressing the hygiene concerns we’ve all become acutely aware of due to Covid-19.”

Additionally, the company said that the touchless transactions address hygiene concerns and people only need to touch the vending machine to pick their purchased product.

Centrapay explained that the customers will have the option to make payments through Sylo Smart Wallet for their purchases at more than 2000 CCA’s vending machines, which will have a QR code payment sticker.

Jerome added: “At Centrapay, we’re working to create a future where individuals are in control of their own data and digital identity. Brands can connect directly and ethically with people, empowering them to make the right purchasing decision, whilst also supporting their retail and other distribution partners.

“Now we’ve shown how it can work in Australia and New Zealand, we’re looking to grow the business globally. We’ve established a presence in North America and will be targeting the US market next with some world-first innovations.”

Last December, CCA announced that its corporate venturing platform Amatil X has partnered with Artesian Venture Partners to establish a multi-million dollar fund.