US-based Natural Hemp Company, a vertically integrated hemp and cannabidiol (CBD) product manufacturer, is set to launch its first brand, Day One CBD Sparkling Water, in the market.

Natural Hemp Company is the parent company of Day One.

The naturally flavoured sparkling water is infused with CBD and will make its debut at the USA CBD Expo in Miami.

Natural Hemp Company CEO Chris Clifford said: “Day One is a perfectly balanced sparkling water infused with 20mg of Broad-Spectrum CBD and a splash of lemon fruit juice. We only use all-natural ingredients and our waters have zero calories, zero carbs and no added sweeteners.

“Day One is an extremely dynamic beverage that you can enjoy anytime, whether you are living your best life or recovering from it.”

The company said that CBD, which is non-intoxicating and legal throughout the US, is a hemp-based extract adaptogen that offers a wide range of potential health benefits, including increased energy levels, pain relief, improved focus and anxiety relief.

Day One will initially be offered in lemon flavour. The company intends to add more flavours later this year.

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The flavoured sparkling water can be purchased at a variety of retail locations nationwide, as well as at www.dayonecbd.com.

Additionally, Day One is expected to be sold at select 7-Elevens, Natural Foods stores and big-box retailers across the US.

The company also added that the Day One launch will be supported in the market by an integrated 360 media and marketing campaign.