Carlsberg
Carlsberg unveils new danish pilsner, which features a new visual identity. Credit: Carlsberg UK.

Carlsberg has released new beer variant Danish Pilsner to the UK market.

The company claims that its new beer will enhance the consumer drinking experience while minimising environmental impact.

Carlsberg claimed that every aspect of the beer has been improved, from the choice of ingredients to the brewing process.

Carlsberg UK marketing vice-president Liam Newton said: “In launching our new, perfectly balanced Carlsberg Danish Pilsner, we’re toasting the brewing passion of our founder J.C. Jacobsen and his legacy of pursuing better, which started over 170 years ago.

“Some of the most popular and recognisable beers, like Carlsberg Danish Pilsner, will continue to represent the biggest segment in UK beer in five years’ time and therefore remains crucial to the health of the beer category overall.”

“Aroma hops with citrus and floral top notes give a greater depth of flavour.”

“In recent years, we have reinvigorated our premium Carlsberg Expørt and we’re now committed to enhancing every aspect of the Carlsberg Danish Pilsner drinking experience, ultimately encouraging the trade and beer drinkers to re-appraise our brand.”

The new Carlsberg Danish Pilsner will be available from March this year, supported by a multi-million-pound investment and new visual identity.

The company noted that with 3.8% alcohol-by-volume (ABV), Carlsberg Danish Pilsner has been rebrewed to offer a smooth beverage that balances bitterness and sweetness while retaining the light, refreshing qualities of its predecessor.

Carlsberg UK master brewer Bhavya Mandanna said: “Our new Pilsner has a fuller body and a perfect balance of bitterness and sweetness made possible through modifications to our brewing process and the addition of bittering hops in the brewhouse.

“Aroma hops with citrus and floral top notes give a greater depth of flavour whilst maintaining the light and refreshing qualities of Carlsberg. The result is a smooth, perfectly balanced, Danish Pilsner.”

Carlsberg intends to elevate the consumer drinking experience around Carlsberg Danish Pilsner with a new stemmed glass featuring a tapered top and a ZerO₂ cap, which helps preserve the freshness of the beer.