Caribou Coffee introduces ready-to-drink cold brew portfolio

Caribou Coffee is introducing canned ready-to-drink (RTD) cold brew beverages to the US market.

Made from Caribou Blend beans, the coffees are brewed for 12 hours, resulting in a smooth beverage with no bite or bitterness.

The portfolio combines Caribou Coffee’s expertise with a Northwoods forest theme. It includes Cold Brew Black Coffee, Cold Brew Original and Cold Brew Vanilla.

Caribou Coffee vice-president of global marketing Jenifer Hagness said: “We are confident our new beverages are positioned to be the best in the RTD coffee market, and they are packaged in a way that only the Caribou brand can deliver. We could not be more excited to share this new portfolio with consumers.

“The Caribou brand is the perfect combination of playful and premium. We take our coffee seriously in the North, but not ourselves.

“Beyond developing great tasting coffee, the new RTD portfolio also allowed us to explore a new creative design with our iconic Caribou logo.”

Cold Brew Black Coffee will be available from 11 July in Caribou Coffee locations across the US. This 11.5oz RTD beverage will cost $3.49.

Cold Brew Original and Cold Brew Vanilla will be available later this year.

Founded in 1992, Caribou Coffee is one of the largest coffeehouses in the US with more than 300 locations.

It has more than 120 domestic licence locations in 22 states, and more than 270 international franchise stores in 11 countries.

The company was also one of the first major US coffeehouses to serve 100% Rainforest Alliance Certified coffees and espresso.

Caribou Coffee’s products are available in grocery stores, mass retailers, foodservice providers, hotels, entertainment venues and online.