Canadian debt and equity funding company Redfund Capital has launched a new beverage products division to close the gap in the market for lifestyle-driven infused beverages.

This move is expected to help the company meet increasing demand in the upscale hospitality and health-wellness sectors.

Redfund Capital CEO Meris Kott said: “The launch of our own proprietary beverage product line has been in the works for almost a year. This division will provide the go forward business development advisory services as an added benefit to portfolio clients.”

The company will initially focus on beverages containing powdered flavoured hemp seed and hemp infused teas.

“This division will provide the go forward business development advisory services as an added benefit to portfolio clients.”

According to Redfund Capital, hemp-based protein powders have been popular as nutritional supplements among athletes, bodybuilders and those looking to grow and stay healthy.

The company claims that its products will be produced under strategic alliances, where it will be providing the raw materials.

Based in Vancouver, Redfund Capital is currently focusing on medical cannabis, hemp and canabidiol (CBD) related healthcare companies.

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Last November, Freedom Leaf signed a letter of intent (LoI) to acquire hemp-infused beverages brand Hemp2o.

Co-founded by San Francisco-based cannabis entrepreneur and rapper Gilbert Milam (Berner), Hemp2o offers an organic hemp-infused beverage in eight flavour variants.

The company noted that the deal will be financed using a combination of cash and company stock.