The Campbell Soup Company has launched V8+Hydrate, a new range of plant-based beverages made from sweet potato.

Available in Strawberry Cucumber, Coconut Watermelon and Orange Grapefruit flavours, V8+Hydrate is said to use naturally occurring electrolytes and glucose. It is also claimed to blend well with water.

Campbell Soup Company’s US meals and beverages chief marketing officer Diego Palmieri said: “As the vegetable nutrition experts for more than 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality.

“V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point.

“V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point.”

“Whether you’re on the go, or just finishing your workout, V8+Hydrate brings a full suite of benefits to the table through the inherent goodness of sweet potatoes.”

With 45 calories in each 8oz can, V8+Hydrate is free from artificial sweeteners and gluten. It is also suitable for vegans and contains no genetically modified organism (GMO) ingredients.

V8+Hydrate is retailed across the US for a suggested retail price (SRP) of $4.99 per six-pack.

Campbell is engaged in the production of soups, beverages, meals snacks and packaged fresh foods.

The company’s portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego and Plum, as well as Royal Dansk, Kjeldsens, Garden Fresh Gourmet and Pacific Foods.

Other products in the portfolio are Snyder’s of Hanover, Lance, Kettle Brand, KETTLE Chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald and Late July.