Campari Group rum brand Appleton Estate is all set to re-launch its Appleton Estate Jamaica Rum in the Canadian market in early 2020.

The company notes that the Jamaican rum will be introduced in the Canadian market in a sleek designed bottle with new label and packaging.

Campari Group master blender Joy Spence said: “We’re unveiling a fresh look for both our permanent collection of rums and our limited-edition versions while maintaining our commitment to exceptional liquid.

“With this relaunch, Appleton Estate proudly celebrates our Jamaican heritage in a thoroughly modern way. I’m also excited to introduce two new blends as we enter a new era for our brand.

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“We hope that our new look and feel elevates the high-end cocktail and the sophisticated sipping experience while continuing to spread the joy of rum, globally.”

The company notes that its 8 Year Old Reserve offers aromas of spicy fruit and oak followed by hints of honey, vanilla, and orange peel note.

Its launch will initially be in Ontario, and then across the country, as well as in the global market at a later stage.

Appleton Estate will begin the global re-launch with the introduction of Signature, 8 Year Old Reserve and 12 Year Old Reserve Casks rums.

Holiday 2020 will begin the launch of the redesigned 15 Year Old Black River Casks and 21 Year Old Nassau Valley Casks.

Campari Group managing director Julka Villa said: “As a leading supplier of premium spirits, we are committed to premium+ rum given growth trends and long-term potential. Appleton Estate, and the many premium elements of its relaunch, is now poised to lead this charge.

“The consumer palate has become much more sophisticated. Appleton Estate’s range boasts some complex and elegant expressions, which inspire us to both educate and dazzle.

“This relaunch gives us the opportunity to illustrate Jamaica’s rich history and geography, as we reinvent ourselves and speak to a new consumer.”