UK’s Camden Town Brewery launches new To the Pub beer

UK-based Camden Town Brewery has expanded its portfolio with the launch To the Pub beer with an objective to support the country’s pub sector.

To the Pub double dry-hopped American Pale Ale has been brewed with clean Cali ale yeast.

Camden Town Brewery founder Jasper Cuppaidge told FoodBev Media: “Never would I have thought that the industry that’s brought me so much, would need so much help to survive.

“By drinking To The Pub, whether it’s a six-pack ordered online, a can you picked up at the shop, or enjoying as a pint in the pub, you’ll be giving back to the hospitality industry when they need it most.”

With 4.7% alcohol by volume, To the Pub contains Simcoe Cyro hops and a new experimental hop, Idaho 7, added later to the brewing process by double-dry hopping to achieve resiny stone fruit flavours.

The company said in a statement: “We’re using this beer to help keep pubs pouring, by giving them kegs for free when they re-open. That’s 260,000 pints in total we’ll be giving away to support the industry.”

Initially, the beer will be launched in 500ml cans and all the proceeds from every can sold will go towards making more beer to give to pubs for free.

The 500ml cans will be launched on 26 June and can be initially ordered online. Beginning next month, the beer will be available at the Ocado supermarket.

Last month, Camden Town Brewery rebranded its classic Camden Hells Lager to a limited edition version, Camden Heroes.