Australian beverage brand Bundaberg Brewed Drinks has entered a distribution partnership with PepsiCo.

Bundaberg hope the partnership will help it to distribute its non-alcoholic products to more than 400,000 stores, restaurants and bars across the US from the end of this month.

The brand produces craft sodas, particularly ginger beers, which are brewed for three days using natural ingredients, such as ginger root and cane sugar.

Bundaberg Brewed Drinks Sales general manager Derika Legg said: “We’ve built our own distribution network globally but given the rapidly growing demand of the US consumer base seeking craft-brewed beverages, this was the ideal next step for Bundaberg.

“PepsiCo is a great partner because they believe in the growth of the category and have world-class national distribution capabilities.”

“PepsiCo is a great partner because they believe in the growth of the category and have world-class national distribution capabilities that will allow us to make our products available to many more people.”

PepsiCo Global Foodservice Insights and Innovation vice-president Scott Finlow said: “Within PepsiCo’s broad food and beverage portfolio, Craft continues to be an important category for us.

“Bundaberg delivers on what US consumers are seeking, and by leveraging the strength and scale of our national distribution network, we are able to get Bundaberg’s iconic Ginger Beer and other refreshing beverages onto shelves and into the hands of people across the country.”

The brand will continue to craft brew its non-alcoholic beverages in Bundaberg, Australia.