Budweiser beers brewed using only renewable energy will now feature a clean-energy symbol on their packaging as revealed by Budweiser’s parent company Anheuser-Busch (AB) InBev at the World Economic Forum in Davos.

The move is part of AB InBev’s stated commitment to source all purchased electricity from renewable energy supplies by 2025. The company expects to reach 31% renewable energy for brewing by the end of 2018. All Budweiser brewed in the US will use 100% renewable energy this year in line with AB InBev’s desire for the US to be the first of Budweiser’s markets to go carbon-neutral.

The ‘100% renewable energy’ symbol will be rolled out to other markets and other AB InBev brands’ products as soon as they become 100% reliant on renewable energy. The design does not include either AB InBev or Budweiser branding as the company wants other eco-friendly brands to join them in adopting the symbol.

Since January this year AB InBev has sourced all the energy for its US production sites from Thunder Ranch. The wind farm is owned by US green energy company Enel Green Power and has a capacity of 1,100GWh per year. AB InBev signed a power purchase agreement with Enel for 152.5MW portion of the wind farm.

AB InBev chief sustainability officer Tony Milikin said: “To brew the perfect beer we need the highest quality natural ingredients. This is why we’re working to ensure a thriving, sustainable environment for the next 100 years and beyond.”

At the World Economic Forum, Milikin commented that consumers are correct to be sceptical about big corporations’ environmental pledges, but that AB InBev is different. “Here you see it on the label. That adds confidence,” he said.

Budweiser global vice president of marketing Brian Perkins added: “We know that climate change is an important issue for consumers, but they aren’t sure how their everyday actions can make a difference. The renewable electricity symbol can show consumers that their purchasing choices can have a positive impact.”

The brand claims that on average 41 million of its products are sold daily and switching to renewable electricity for its brewing operations is equivalent to taking 48,000 cars off the road every year.