Anheuser-Busch’s (AB Inbev) is set to expand its citrus peels portfolio with the launch of Bud Light Lemon Tea.

This light lager is brewed with real lemon peels and aged over black tea leaves to give the beer a distinct flavour profile.

The company’s marketing vice-president Andy Goeler said: “As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding.

"Its unique taste profile is something we think is going to help attract new people to the Bud Light family."

“We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process.

“Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family.”

The limited-release lager will be available across the US from 29 April to September.

Bud Light Lemon Tea complements the Bud Lime and last year’s Bud Light Orange.

Do you see impact on recruitment in your company due to COVID-19 pandemic?

View Results

Loading ... Loading ...

In February this year, AB Inbev received approval from by the federal Alcohol Tobacco Tax and Trade Bureau for the labelling of its Bud Light Lemon Tea. Describing the product as a ‘lager brewed with real lemon peels and aged on tea leaves with natural flavours’, the label is now used on 25oz cans and 12oz bottles.