Bud Light features nutritional information and ingredients label on beer packaging

Bud Light is set to feature nutritional information and ingredients on its packaging from February this year.

An Anheuser-Busch InBev brand, Bud Light will be one of the first beers in the US to feature comprehensive ingredient details such as serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein directly on its packaging.

Bud Light marketing vice-president Andy Goeler said: “While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging.

“When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle.

“As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”

Last April, Bud Light expanded its citrus portfolio with the addition of Lime and Orange flavours, which are brewed using real citrus peels. Bud Light claims that the new products deliver a clean and crisp taste with a natural citrus flavour.

Launched in 1982, Bud Light is a light lager that is brewed using a blend of aroma hop varieties, including American-grown and imported hops. These are combined with barley malts and rice.