Brown-Forman has announced a major organisational structure change with the launch of a separate division for its business in Europe.

In addition to Brown-Forman Europe, the company has also formed Brown-Forman Emerging International, which replaces the rest of its international business.

This move is aimed at unlocking growth potential for markets, brands, and people, the company noted.

Brown-Forman Europe will be led by Marshall Farrer as president.

Farrer has more than two decades of experience as a leader of regions and brands. He will be in charge of the UK, Germany, France, Spain, Portugal, Poland and the greater Europe markets.

Brown-Forman Emerging International division will be headed by Thomas Hinrichs, who has been part of the organisation for 23 years.

The markets part of the Emerging International Division includes Global Travel Retail (GTR) division include Asia, Australia, New Zealand, Latin America, Middle East, and Africa.

Farrer will join the Executive Leadership Team (ELT) and Hinrichs will continue to serve on the ELT.

Brown-Forman president and CEO Lawson Whiting said: “As we seek to deliver balanced geographic growth with competitive routes to consumers, we must have an agile and simplified organisational structure.

“Thomas and Marshall are innovative and resourceful leaders who reflect the values of Brown-Forman.”

The company noted that these new organisational changes will be effective from 1 August.

Brown-Forman portfolio features beverage alcohol brands including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve and Old Forester among others.

Brown-Forman’s brands are sold in over 170 countries across the globe.

In March, the company temporarily suspended tours, tastings and retail shops at all its distillery and winery locations due to the Covid-19 pandemic.

Last year, Brown-Forman ended its UK agreement with global spirit producer Bacardi.