Britvic Ireland has expanded its Club Zero line with the addition of zero-sugar soft drink, Club Zero Lemon.

Britvic Ireland Club Orange marketing manager Niamh McArdle said: “We’re excited to bring the delicious Club Zero Lemon to Irish consumers. Research has shown that consumers love Club Lemon and are now looking for those unmistakable zingy flavours with zero sugar.

“That’s why we know Club Zero Lemon is the perfect addition to our zero sugar portfolio. This has been an exciting 2018 for Club Zero so far, with Club Zero Super Split returning for a limited run this summer also.”

“Research has shown that consumers love Club Lemon and are now looking for those unmistakable zingy flavours with zero sugar.”

Club Zero Lemon will join Club Zero Orange, Club Zero Rock Shandy, Club Zero Raspberry and limited edition Club Zero Super Split in the company’s zero sugar line-up.

Club Zero Lemon is now available at retail stores across Ireland in 500ml for a recommended retail price (RRP) of €1.29, and a 2l bottle for €2.39.

The company intends to support the launch through television, digital, sampling, trade and consumer press and in-store activation activities.

Founded in Dublin in 1930, Club has been offering soft drink products and expanded its product portfolio with the Club Zero range to provide zero sugar taste beverages to its consumers.