Designer Benjamin Craven creates bottle artwork for Brancott Estate wines

New Zealand wine brand Brancott Estate has partnered with UK designer Benjamin Craven to create plans for four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

Under the partnership, Benjamin has created representations of the Marlborough landscape, which is currently depicted on the Brancott Estate label, as well as the flavours and aromas of the Brancott Estate Marlborough Sauvignon Blanc.

Brancott Estate chief winemaker Patrick Materman said: “Brancott Estate is known for creating wines that are fresh, vivacious and bursting with flavour.

“It is exciting to see how Benjamin has interpreted the wine flavours using pinks and yellows, as well as capturing the geometry and contrasting colours of our vineyards in Marlborough, New Zealand.”

According to the company, the artwork on the bottle’s label reflects the wine’s ingredients, including grapefruit, melon and passionfruit.

Benjamin said: “I wanted to bring the Brancott Estate personality to life with vibrant colours and my contemporary style, using distinctive geometric shapes.”

The company noted that it will release Brancott Estate Limited Edition Marlborough Sauvignon Blanc 2018 in the US later this month.

Brancott Estate has been offering a wide range of products, including naturally lower-alcohol beverages, sparkling wines, oak-infused expressions of Sauvignon Blanc and Pinot Noir and organic offerings.

Brancott Estate is a trademark of Pernod Ricard Winemakers New Zealand.