South Africa’s organic iced tea brand BOS has launched its products in the US market.

Crafted with rooibos, the iced tea is rich in antioxidants, electrolytes, essential minerals and is naturally caffeine free.

BOS Brands chief marketing officer Marie van Niekerk said: “The name BOS has a double meaning in South Africa. It’s derived from the word rooibos or red bush – the key ingredient in our product. It’s also slang that means ‘crazy, in a fun way’.

“We use our name as a license to be adventurous in our actions, to take risks, encourage self-expression and above all to have fun! BOS is not only an iced tea; it’s also an experience and a unique way of looking at life.”

BOS Iced Tea will be available in different flavours, such as lemon, peach, berry, yuzu, and lime and ginger.

“At BOS, we believe healthy should be fun, so we take our ingredients seriously, not ourselves.”

BOS Brands CEO Dave Evans said: “We see a continuing universal shift in consciousness towards healthier lifestyle choices, especially when it comes to the food and beverage space.

“Now more than ever, shoppers want clean labels, simple good-for-you ingredients and sustainability, but they also want to have fun and celebrate life. At BOS, we believe healthy should be fun, so we take our ingredients seriously, not ourselves.”

BOS Iced Teas are available at select retailers throughout Southern California in individual 12oz slim cans for $1.99 each.

The company plans to expand the footprint of its product further across the US at a later stage.