Bonterra Organic Vineyards has launched The Elysian Collection, a new ultra-premium wine label.

Produced using hand-selected organically farmed grapes, the label will be making its official debut as a wine sponsor at the ‘Grand Wailea Maui’s Fire it Up! BBQ of the Pacific’ on 20 July.

Bonterra wines are crafted at Fetzer Vineyards in Hopland California, US.

Fetzer Vineyards luxury portfolio vice-president Stephanie Peachey said: “Consumers today are becoming more selective about the wine they consume, and that means better understanding farming practices and knowing the purveyors are good stewards of the land.

“Bonterra has been farming organically for 30 years, and the time felt right to launch a new wine label that highlights this heritage of thoughtful farming while also showcasing the outstanding quality of organically farmed wines.”

The Elysian Collection includes wines from certified organic grapes. Its inaugural wine will be the 2016 Elysian Collection Merlot, produced using a blend of organic grapes from hand-selected lots, including estate-grown fruit.

Peachey said: “We chose to launch with a Merlot as this varietal is among our most dynamic expressions, thanks to our incredible organic vineyards and the talent of our winemaker, Jeff Cichocki.

“Additionally, Merlot remains one of the most food-friendly, delicious and crowd-pleasing wines. We’ll be adding new varietals before long to enhance the collection.”

With 13.5% alcohol content, Elysian Merlot can be purchased online for a suggested retail price (SRP) $25. It will be soon rolled out across select markets in the US.